advertising articles Tag

Television: 5 things to know about targeted advertising

1- It uses the principle of targeted advertising on the Internet As the name implies, targeted advertising involves targeting viewers based on various criteria such as age, zip code, interests or media habits. The goal of this form of advertising is to provide differentiated advertising campaign ...

25
Jan
2022

Advertising for fossil fuels is now prohibited

A first in Europe Perhaps you haven't noticed it on TV and radio, but advertising for fossil fuels is now officially banned in France. The ban on ads touting these environmentally harmful products because they emit greenhouse gases was voted in 2021 as part of the climate law. It has been in ...

05
Sep
2022

Alphonse Mucha: 5 things to know about his life and work

y and the Julian Academy. In the capital, where creativity was stimulated by the 1889 Universal Exhibition, he worked as a graphic designer, created advertising posters and illustrated catalogs, calendars and books. He was hired by the first major Parisian publishing house, Armand Colin. After the ...

17
May
2023

Law regulating influencers: soon the end of dubious advertisements.

vidual enterprise or being employed by a company engaged in commercial influence through a work contract signed by their parents. Better regulation of advertising and product placements. With this proposed law, the advertising practices of influencers are also in the sights of the authorities. Curre ...

30
Mar
2023

Banning junk food advertising reduces risk of obesity

The impact of advertising on consumption We generally underestimate the influence of advertising on our consumption choices, especially when it comes to food products. Pleasure foods such as burgers, appetizer cookies, or candy are often craved when they are displayed on billboards in public places ...

15
Sep
2022

Television: with TF1+, the group revolutionizes its streaming service

ers gathered in front of the same screen. A free platform, with a paid option. Good news for users: the TF1+ platform is now accessible for free with advertising. TF1 Group's business model still relies on advertising revenue. However, improvements are expected in the ease of navigation. The group h ...

15
Jan
2024

The Morris column: 5 unusual facts about this street furniture

an model all in height and topped by a small dome, that is to say the Morris column as we still come across it today in our streets. Each of these advertising columns can hold 4m² of posters to promote the cultural offer of Paris. 3- They bear the name of a printer Contrary to what one might ...

20
Dec
2022

Artificial intelligence: Will ChatGPT really replace Google?

uld start talking only to machines. But that didn't happen. However, the rise of generative AI could question the internet's economic model based on advertising and clicks. Thanks to chatbots, users will be able to find the answer or product they need without having to click on links. The big ques ...

25
May
2023

Art Nouveau: 5 things to know about this artistic movement

pture, graphic arts, as well as architecture and decorative arts. The turn of the 20th century was marked by technical innovations, the development of advertising, and an increase in consumption. It is within this context that this artistic style developed over a relatively short period of about tw ...

05
Oct
2023

The Tour de France: presentation and history

The creation of French regional teams within the Tour dates from 1928 and those of the national teams from 1930. 1930 is also the year of birth of the advertising caravan, the caravan with unusual vehicles that passes about an hour before the riders and distributes objects of all kinds, to the deli ...

05
July
2007

Disney: 100 years of magic and anecdotes

the Walt Disney Company is also the inventor of the first theme park. The beginnings of Walt Disney in animation. Walt Disney began his career as an advertising illustrator in Kansas City, where he met his future collaborator Ub Iwerks. In the early 1920s, he started making his own films and found ...

31
July
2007

Bean collecting or fabophily: definition and history

omplete sets of beans and may even own identical sets, but in dull and glossy versions. Beans generally trade for 1€ each and between 2 and 80€ for advertising beans. The rarest models can reach much higher prices and are traded between amateurs between 500 and 2000€. The Internet for ...

08
Jan
2008

The process of creating a film: stages and participants

It is only at the end of these stages that the film can be distributed and broadcast: the distributors are responsible for marketing the film and advertising it through posters, television interviews... This stage ends with the theatrical release. The development The First stage of the film-ma ...

18
Apr
2008

The Seychelles: a heavenly destination

ise Seychelles' beautiful beaches, their ancient granite boulders, pristine fine sand, and turquoise waters are regularly used as settings for film and advertising shoots. But this destination is not only characterized by its incredible beauty. It is also a preserved Space for endemic species as ...

23
Sep
2008

5 things to know about Christmas automatons

during the Christmas period to decorate stores and catch the attention of passers-by? After having known a golden age between 1850 and 1914, these advertising objects had fallen into disuse. But, for a few years now, they have been making a comeback in shop windows, especially during the end-o ...

03
Dec
2021

Wordle: 5 things you need to know about the new hit game

therefore find at home the atmosphere of their old favorite program. Another notable positive point is that this game is entirely free and without advertising. Its creator has indeed decided not to monetize it, but to offer it as a distraction to Internet users worldwide. So, will you succumb ...

18
Jan
2022

Electronic cigarette: puffs are not without danger

arshmallow and a playful appearance, this item is aimed at a very young audience. Although the manufacturers claim otherwise, the fact that they are advertising on TikTok and Instagram proves that they are not targeting 50-somethings... The fashion effect has moreover been largely driven by so ...

25
Jan
2022

Trentemoult : an old fishing village near Nantes

adition has endured and today gives this place a cheerfully bohemian atmosphere. As soon as you arrive, you will notice on one of the facades an old advertising painting praising the Petit Beurre Lu cookie! View this post on Instagram A post shared by Trentemoult (@trentemou ...

28
Feb
2022

Energy efficiency: the government's 5 key measures

2023. If this measure proves effective in reducing energy consumption, it could also be extended to private sector employees. 3- Banning illuminated advertising between 1:00 a.m. and 6:00 a.m. Another of the government's 5 flagship measures is the banning of illuminated advertisements between ...

11
Oct
2022

BookTok: 5 things to know about this literary phenomenon on TikTok

rnational event in this field! Some publishing houses are actually starting to work with influencers, for collaborations that go far beyond simply advertising new titles. At the same time, booksellers are training on TikTok in order to be able to surf on this phenomenon. Some have decided to c ...

06
Mar
2023