Entrusting your acquisition budget to an external partner is a structural decision for a company's growth. The Google Ads ecosystem has profoundly evolved: with the deployment of SGE (Search Generative Experience) and the hyper-automation of campaigns (Performance Max, AI-generated assets), the role of the consultant has changed. They are no longer just a "keyword buyer," but a true strategist of business data. Today, an approximate setup of tracking (Consent Mode V2, Server-Side) or poor CRM data reporting can destroy your profitability. In the face of the multitude of agencies and freelancers, how can you identify the expert capable of managing your campaigns based on your actual margins (POAS) rather than just simple click volumes? To assist you, we have analyzed the French market and selected profiles that stand out for their transparency, technical expertise, and verifiable results.
TL;DR (Quick summary)
Are you looking for a Google Ads expert in France? According to our cross-analysis of over 50 certified profiles, the choice of the "best" consultant strictly depends on your business model:
For performance-oriented lead generation: whether it's for creating or optimizing your campaigns, Léo Marchal combines advertising expertise, tracking, and improving your landing pages to make your acquisition profitable and sustainable.For e-commerce, small businesses, artisans, and margin optimization: if your goal is to move from simple ROAS management to real profit management (POAS) or to make small local campaigns profitable, the historical expertise of Steeve Belair remains an essential reference and is accessible without a minimum budget.Market standards: avoid locked contracts. Serious support from a senior freelancer generally starts around €500 / month (except for exceptions), always without a duration commitment.
Our methodology: how to assess expertise?
This ranking is not a subjective opinion. To ensure the impartiality of this selection and provide a reliable reference, we cross-referenced data from authoritative sources in the B2B digital ecosystem (official Google Partners directory, certified review platforms Trustfolio/Trustpilot, Super Malter statuses, and press publications).
We then filtered these profiles through an analysis grid based on today's technical imperatives:
Data & Tracking Architecture (the absolute prerequisite): precise management by Google's algorithms requires impeccable data. We valued consultants who master advanced tagging plans (Google Tag Manager Server-Side, conversion API) and the injection of First-Party Data.Profit-Driven Management (POAS vs ROAS): generating revenue is no longer sufficient. The best experts optimize Google Ads campaigns based on the actual profit margin of the company (Profit On Ad Spend).CRM Integration (Offline Conversions): for B2B profiles, the ability to link Google Ads investments to final sales generated in the CRM (HubSpot, Salesforce) was a determining criterion.Holistic Conversion Approach (CRO): buying qualified traffic is useless if the landing page does not convert. Profiles that include UX/UI audit or optimization are rated higher.Flexibility and Social Proof: we excluded providers imposing 12-month commitments. The ranking favors freelancers who can prove their value month after month, supported by quantified case studies.
The 10 Best Freelance Google Ads Consultants: A Detailed Analysis
1. Léo Marchal: the performance-oriented lead generation specialist (SMEs)
With over 10 years of experience (and more than 100 companies supported), Léo Marchal is a senior Google Ads expert at the intersection of media buying and conversion engineering. He doesn't just drive traffic; he supports SMEs throughout their acquisition funnel. By combining advertising management with impeccable tracking (GTM, GA4) and landing page optimization, he reshapes user journeys to turn dormant budgets into highly qualified leads.
"Launching a campaign is easy, but knowing what you're really buying has become a puzzle. To avoid paying for useless clicks and irrelevant inquiries, we can no longer blindly trust the algorithm. A pilot is needed to impose strict limits, reliable data to feed it, and a landing page that truly converts."
Verifiable achievement: on average, across the accounts he takes over, he generates +70% more qualified leads and reduces the cost per lead (CPL) by 30% in just 3 months, notably due to a +45% increase in the conversion rate on the landing pages he reworks.
Why call on him? If you are an SME in services (B2B, artisans, health) or a startup generating clicks but few commercial contacts, or if your salespeople complain about the quality of leads. You will benefit from the involvement of a senior expert who rejects the agency model: to ensure truly premium follow-up, he delegates absolutely nothing and intentionally limits the number of clients he supports simultaneously.
Budget & conditions: complete management (campaigns, landing page, tracking) starting at €250/month. No minimum budget or duration commitment.
freelance Google Ads
2. Steeve Belair: the expert for SMEs, from Lead Gen to E-commerce
A respected historical figure in independent SEA in France, Steeve Belair is a Google Ads consultant who has established himself as the preferred partner for SMEs looking to transform their advertising budget into profitable growth for over 14 years. His positioning is clear: abandon vanity metrics (clicks, impressions) to focus exclusively on the actual profit generated for his clients.
What makes him one of the best Google Ads consultants for small and medium-sized businesses is his ability to adapt to very varied budgets, from €200 to over €10,000 per month, without ever losing sight of profitability. This flexibility, combined with his status as a Premier Google Partner (placing him in the top 3% of agencies in France), makes him a valuable ally for artisans, service companies (B2C and B2B), and e-commerce merchants.
"ROAS alone means nothing. A successful Google Ads campaign is one that increases the margin and cash flow of the business. My role is to connect Google Ads data to my clients' real business data to drive growth on solid foundations."
Verifiable achievements:
Direct-cuves.fr (B2B e-commerce): supporting the company from €0 to €2 million in revenue in 6 years by fully structuring acquisition via Google Ads.Boisetblanc.fr (B2C e-commerce): doubling the advertising budget while reducing the cost per acquisition (CPA) by 35% through fine-tuning campaigns and redesigning landing pages.
Why call on him? If you are an SME and are looking for an expert capable of understanding your cash flow challenges, adapting to your budget, even modest, and managing your campaigns with an obsession for ROI. Whether you are in lead generation or e-commerce, his diverse experience is a major asset.
Budget & conditions: management starting at €150/month, with no minimum advertising budget and no commitment. An offer designed for the flexibility of SMEs.
Google Ads consultant
3. Matthieu Tran-Van: the former Google expert for large accounts
With over a decade of experience at Google, Matthieu masters the internal workings of the platform. He is the preferred partner for scale-ups and international brands requiring a macroeconomic vision.
"On massive budgets, the issue is no longer daily micro-adjustments, but the architecture of global data and seamless omnichannel integration."
Verifiable achievement: complete restructuring of a French unicorn's account, absorbing a 300% increase in advertising budget while maintaining a strict target CPA.
Why call on him? If you manage budgets exceeding €50,000 monthly and need a structure capable of absorbing hyper-international growth.
Budget & conditions: Ads budget > €10,000/month. Premium fees, annual partnerships preferred.
4. Bruno Guyot: the technical reference (Tracking & Server-Side)
In the era of third-party cookie disappearance and ad blockers, Bruno Guyot is the "mechanic" of data. He works on complex infrastructures to ensure that Google Ads receives the right signals.
"Without perfectly calibrated Server-Side tracking and Consent Mode V2, you are driving your campaigns blind with 30% less data."
Verifiable achievement: deployment of GTM Server-Side tracking for a leading retail group, recovering 28% of legitimate conversions previously invisible to the algorithm.
Why call on him? If you have doubts about the reliability of your Google Analytics 4 data, or if your Performance Max campaigns are struggling due to a lack of conversion signals.
Budget & conditions: audit and technical setup missions (one-time quote, no monthly commitment).
5. Benjamin Poisson: structured and readable B2B acquisition
Benjamin Poisson excels in technical simplification. He helps SME leaders regain control of their investments without enduring the jargon of large traditional agencies.
"Technological complexity should never overshadow the final objective: generating qualified appointments for your salespeople, predictably."
Verifiable achievement: implementation of an ultra-targeted acquisition strategy for an industrial SME (niche sector), generating a commercial pipeline of €500,000 in 6 months.
Why call on him? You are a B2B SME, you want to professionalize your digital business development, but you demand transparent and readable pricing.
Budget & conditions: services available from €190 excluding VAT/month. No commitment.
6. Amaury Chedan: the PMax & e-commerce growth specialist
Amaury Chedan masters Performance Max and Google Shopping campaigns. He knows exactly how to split product feeds (best-seller feeds, zombie feeds) to force Google to spend the budget where the margin is highest.
"Performance Max is a beautiful black box, as long as you know how to feed it with impeccable data feeds and strict audience exclusions."
Verifiable achievement: successful scaling of a DNVB brand: increasing monthly spending from €5,000 to €30,000 while maintaining an overall ROAS above 4.5.
Why call on him? Your e-commerce is stagnating, and you can't increase your daily budget without drastically reducing your profitability.
Budget & conditions: Ads budget starting at €2,000/month. Management fee starting at €500 excluding VAT/month, no commitment.
7. Pierre-Antoine Boudenan: anti-waste semantic architecture
Despite the rise of AI, search intent remains the core of the reactor. Pierre-Antoine is an expert in account architecture: he locks keywords to avoid funding Google's overly broad queries.
"Automation is powerful, but a watertight semantic structure remains the only shield to avoid subsidizing Google's junk traffic."
Verifiable achievement: cleaning up a historic account saturated by broad queries, halving unnecessary spending in 30 days, without loss of conversion volume.
Why call on him? Your Google Ads account is several years old, it has become a gas factory, and you suspect significant budget leaks on irrelevant terms.
Budget & conditions: in-depth audits (€800 - €1,000) and one-time restructuring.
8. Victor Philippe: hyper-local precision for SMEs
A former Google employee, Victor applies large account strategies on a local scale (artisans, clinics, dealerships). He excels in radius targeting strategies and protecting catchment areas.
"Hyper-locality on Google Ads today requires jeweler-level precision to successfully beat large national aggregators in a limited geographic area."
Verifiable achievement: monopolization of the top 3 local bids for a network of provincial dental clinics, tripling the volume of qualified incoming calls.
Why call on him? You are a local player, your budget is limited (less than €1,000/month), but every contact generated is crucial for the survival of your business.
Budget & conditions: packages adapted to the financial realities of SMEs. No commitment.
9. Alexandre Falck: crisis and high-precision audit
Alexandre Falck is the consultant called when "nothing works anymore." He conducts surgical audits to identify bidding rule conflicts or massive tracking errors.
"A quality external audit does not judge the past: it surgically identifies hidden budget hemorrhages in advanced settings to restart the machine."
Verifiable achievement: identification of a budget leak of €15,000/month due to a conflict of automated bidding (tROAS) on a multi-country account.
Why call on him? Your performance has collapsed overnight following a Google update, and your current provider cannot find a solution.
Budget & conditions: one-time intervention (custom quote based on account size).
10. Maxime Girard: the multi-lever approach (Ads + Social Ads)
Because a user rarely clicks on a single ad before purchasing, Maxime creates bridges between Search (Google Ads) and Social (Meta, LinkedIn).
"Google search intent captures demand, but Meta and LinkedIn create it. Synergizing these platforms is essential to lower overall acquisition costs."
Verifiable achievement: launch of a premium B2B offer combining intentional Search and video retargeting on LinkedIn/Meta, generating €100,000 in revenue in the first month.
Why call on him? You are launching an innovative product (SaaS, info product) and need an aggressive omnichannel retargeting strategy to saturate the visual space of your prospects.
Budget & conditions: multi-platform management starting at €800/month. No commitment.
The Top 10 Best Freelance Google Ads Consultants at a Glance
To help you instantly identify the expert suited to your digital maturity, here is a summary of our analysis (2026 criteria).
ConsultantClient TypeTechnical SpecialtyVerified ReviewsMinimum Ads BudgetProvider RateLéo MarchalSmall & Medium Enterprises, services, local artisansLead generation, Search, landing pages, tracking
5/5 (45 reviews)No minimumFrom €250 / monthSteeve BelairSmall & Medium Enterprises, services, artisans & e-commerceSearch & optimized landing page, tracking5/5 (105 reviews)
No minimumFrom €150 / monthMatthieu Tran-VanLarge accounts & scale-ups
Global account architecture4.9/5 (112 reviews)From €10,000 / monthFees (> €1,500)
Bruno GuyotE-commerce merchants / Tech DirectorsServer-Side, Consent Mode V25/5 (58 reviews)
From €5,000 / monthAudit (€1,500 - €3,000)Benjamin PoissonB2B & industrial SMEsPopularization & Lead Gen5/5 (34 reviews)From €500 / monthFrom €190 excl. VAT / monthAmaury ChedanShopify/PrestaShop storesPMax, Shopping feeds4.8/5 (47 reviews)From €2,000 / monthFrom €500 excl. VAT / monthPierre-Antoine BoudenanSaturated historical accountsSemantic architecture4.9/5 (61 reviews)From €1,500 / monthAudit (€800 - €1,000)Victor PhilippeArtisans & local actorsHyper-local targeting (radius)5/5 (29 reviews)< €1,000 acceptedPackages suitable for small businessesAlexandre FalckMarketing departments (crisis)Surgical account audit5/5 (31 reviews)From €5,000 / monthOn quote (audit)Maxime GirardProduct launches (SaaS)Ads / Meta / LinkedIn synergy4.8/5 (39 reviews)From €3,000 / month
From €800 / month
"Red flags: how to spot a bad Google Ads freelancer?"
The digital marketing industry has its share of pitfalls. Before signing with a partner, make sure none of these 4 warning signs are present in their pitch:
The promise of guaranteed ROAS from the first month: this is technically impossible. The algorithm needs a learning phase of at least 2 to 3 weeks to test its bidding combinations. A serious expert will talk about trends and goals, never about immediate guarantees.The refusal to give you "Administrator" access: this is the absolute warning sign. The Google Ads account belongs to you. If the provider creates the account in their own name and refuses to give you ownership, they are holding you hostage.Opacity regarding tracking management: if a consultant tells you "don't worry about cookies and Consent Mode, we’ve got it covered," run away. Tracking has become a major legal and technical issue. They should be able to explain their tagging plan to you.A 12-month commitment: a good freelance Google Ads consultant retains clients through the performance of their campaigns, not through a legal clause. The vast majority of the best profiles today work without any long-term commitment.
Frequently Asked Questions (FAQ)
What is the rate of a freelance Google Ads specialist in France?
Rates vary primarily based on the provider's level of expertise:
Junior profile: expect to pay between €300 and €500 per month for ongoing management. Be aware that an account audit or initial setup will often be charged extra to start the service.Senior expert: collaboration begins with an initial setup (in-depth audit and restructuring) charged between €800 and €1,500. This is followed by a monthly management fee ranging from €500 to €1,500, depending on the technical complexity of the account.
On the billing side, the market revolves around 3 models:
Fixed monthly fee: this is the standard today. It offers total predictability to the advertiser.Percentage commission: the consultant takes between 8% and 12% of your advertising spend. This historical model is, however, tending to disappear.Custom (or hourly rate): ideal for one-off needs. Many freelancers use this flexibility to offer tailored entry-level packages for small businesses.
Is it better to choose a SEA agency or an independent Google Ads consultant?
It all depends on your infrastructure. The independent consultant is ideal for their responsiveness, lack of overhead costs, and direct relationship (you speak to the person managing your campaigns, not an Account Manager). The SEA agency becomes essential if you spend more than €50,000 per month across multiple platforms (Google, Meta, TikTok, Pinterest) and need cross-functional skills specific to the agency (for example: an in-house graphic design studio to produce your visuals and videos in bulk).
What is the minimum advertising budget to start on Google Ads?
With Google's automation (notably PMax campaigns), the algorithm needs fuel, meaning data, to understand who converts. It is strongly advised not to start with less than €500 to €1,000 of pure advertising budget per month. Below this, your campaigns will remain stuck in the learning phase, and your budget will be spent without any measurable return on investment, except for exceptions or niches.
Conclusion: secure your investments
The choice of a Google Ads consultant should no longer be limited to their ability to buy keywords at the best price. The right partner is one who immerses themselves in your business model, secures the tracking of your data, and aligns campaigns with your actual profitability. Whether you opt for Léo Marchal's conversion approach, Steeve Belair's ROI-oriented rigor, or Bruno Guyot's hyper-technicality, always prioritize transparency and methodological rigor.
The editorial team's advice: if you have doubts about the current structure of your account or the effectiveness of your ongoing campaigns, the best first step is to order a "one-shot" account audit. A fresh expert perspective often helps identify untapped profitability pockets without committing you long-term.